What’s in a Domain Name?

If you’re planning a new online startup business venture, one of the first things you want to do is choose a domain name. It’s often the inspiration of a new domain name that helps fuel the idea development for the rest of the business.

A domain name is unique, meaning no two people can own the same exact same domain name. And every day there are fewer unique domain names available, so the sooner you think of a name and register it, the better. A domain name should be short, easy to spell correctly, and easy to remember, while being descriptive, and should try to have your primary SEO keyword in it if possible. Not as easy as it sounds, is it? Don’t worry, I can help.

The Criteria for a Good Domain Name

  1. Short. In 1997, I ran a script to see how many of a 50,000-word dictionary list had been taken as domain names. All but 220 had been reserved. Now there are over 250 million registered names. Finding a short name for your site isn’t impossible, but it will take a little creativity.
  2. Easy to spell correctly. There are some words that are easy to misspell. When choosing a name, you should avoid words that people commonly misspell. Alternatively, you could register the domain name with misspelled word also, and redirect it to the site. You have to determine if having the name is worth the additional albeit minimal cost.
  3. Easy to remember. There are plenty of sites with useful web development information on them that I visit regularly. And I can’t remember the names of any of them. Sure, I have bookmarks, and my browser autofills addresses that I’ve already visited, but having a name that people can remember means you’ll be first in their minds when they want your product or service. Rhyming or alliteration (same first letters) are helpful tricks to get people to remember your name.
  4. Descriptive. Everyone wants to be Amazon.com or Yahoo.com, but the truth is it’s going to take more than yourcatchyname.com to build your brand. So start with a domain name that describes your business without sounding odd. My daughter was interested in baking cupcakes as a way to earn money, so I bought her babygirlcupcakes.com. Yes, because she’s my baby girl [They both are]. Names like holymoseshotsauce.com and jerusalemonfoot.com, while not as short as I’d prefer, are descriptive enough to compensate.
  5. Your SEO keyword. The names kitchenchefdepot.com and stoneartjudaica.com are examples that have their primary SEO keywords in their names.

Sometimes you might want to have different domain names to market your business products or services to different customer bases. You can always direct multiple domain names to the same site, but only an experienced web developer will be able to rebrand the site based on the domain name that was used to visit the site.

Over the course of my career as a web developer, I’ve helped many business owners choose domain names for their startups. Currently, I manage over sixty domain names for clients as well as some ‘idea’ names for.myself. Domain names should cost no more than $10 per year per name. I prefer to use Alsonetworks.com to register names for my clients and myself.

Choosing a domain name is often the first step in building an online brand. While you want your brand to be clever, having something that your customers can remember is even more important. If you would like me to help you come up with a winning domain name for your business, contact Marc Gottlieb Creative Solutions and let’s collaborate on your new domain name.

Leave a Reply

Your email address will not be published. Required fields are marked *