When you’re new to the world of running an online home business there seems to be a million and one strategies to learn and implement. It’s easy to get distracted and head down the wrong path. You can easily waste precious time and money on tactics that just don’t work. You can become lost and disheartened in the process. I’m sure that many new online would be business entrepreneurs just give up because they get lost, overwhelmed, frustrated and start to doubt that they will ever be successful. But it doesn’t need to be like that at all.
Make your Website Stand Out In The Crowd
When you have your own website you can stand out from many sites that may be selling the same or similar product. There are billions of websites on the Internet. Many of them are very average. When you join an affiliate program you will be given your own free websites to advertise. Everyone has the same site and depending on which affiliate program you joined there may be thousands of the exact same sites out there. It is highly likely that someone coming across your site will just skim right over it and go onto the next site without stopping to read the same thing over again.
When you have your own site you can make it unique. Put your personal stamp on every aspect of the site. This will attract people to stop their surfing for enough time to see what you are all about. When they spend a little time viewing your products or services then they are halfway to actually making a purchase from you.
It’s All About Relationships
“Network and Internet marketing and sales isn’t necessarily about what you know. It’s all about how much you care and the relationships you develop over time.” How often have you heard this statement? How does this relate to you having your own website?
If you have your free website that looks exactly like everyone else’s it will be more challenging for you to start developing those personal relationships. Sure, you may have been given an auto-responder with your website so your visitors will receive some ongoing contact with your product but they won’t be getting to know more about YOU and what you stand for. Why should they buy from you and not the exact same website they came across last week when they were surfing?
If the site is selling membership to a network marketing or an affiliate program then the person behind the website is the person who is going to become your mentor. Many people don’t realise the importance of this. The quality of the mentoring that Internet newbie home business entrepreneurs receive can make or break them.
You can use your website to tell your prospects more about what you can do to help them. You need to decide what it is that you would like to offer your customers. Make your website a portal for developing that personal connection.
Control Over Content
When you have your own website you have control over the content. This means you can do everything possible to maximize your site for organic search engine optimization. What you chose will, in part, depend on what your business is all about and the message you are trying to get across. Start to create a more personal connection with your visitors.
Advertise Your Business(es)
You may have more than one business going at the same time. If you have more than one site to advertise you’ll be spending more time and money than you are able to. Having one site for all of them is a much more refined way to go and will streamline your advertising campaign.
Obviously you would want these businesses to connect in some way. Even if you think you have a wide variety of businesses there will still be a way of making a connection between them.
Spend a little time of thinking about what that connection could be. You may decide to make your site a review centrer where people can come to get a great review of what the best thing available is in a certain topic. You could make your site a directory where all the best site links can be found on one easy to access page. If you add a new business to your existing ones then you will be in a position to do this and not have to change your campaign radically.
Links and Link Exchanges
Links are what search engines use to travel from other pages to your page and visa versa. They are one of the ways the search engines use to rate your website. The higher your rating with the search engines the closer to the top of the thousands and in some cases millions of websites with businesses similar to yours.
Links also mean traffic to your site. When someone clicks on your link they will be taken to your web page.
The more traffic the more likely you are to make a sale.
There are two types of links. There are reciprocal links i.e. you link to me and I’ll link to you. These are the most commonly used links. They are often free and they aren’t very valuable to you but they are better than nothing.
The second type of link is the one-way link where the person linking to your site doesn’t ask to be linked back to their site in return. These types of links are of great value to you.
Having a great link program running is vital to developing a successful home business online. When you join an affiliate program you will be given banners. The idea is to place these mini advertisements on other peoples web pages. More than likely other people won’t be interested in you doing this unless you put their links on your pages. If you have your own web page then you’ll be able to partake in link exchange. If you are not using your own website it will be very difficult for you to get those high quality one-way links. Your rating and hence your home business will suffer because of this.
Maximize Your Article Effectiveness
You know you need to write articles to get your website links out there in the wider community. Your articles will contain links in the resource box. These links will continue to work for you in years to come. You will have no idea as to where these articles may crop up in the future so it’s imperative that the resource box has something in it that is going to be relevant in the future. You’ve spent good time and energy on writing your articles. They are important so don’t waste your article links.