“Let’s Hope this Works” Advertising Never Works

Knowing how your advertising is working for your business is just as important as how it looks, where it’s placed, or how much it costs. I’m always slightly puzzled when after I’ve prepared advertising banners for a client and ask them about tracking the banner, the response is something like, “Well, we’re not tracking it, we just want to see if it works.”

Isn’t that the definition of tracking?
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