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personal content Archives - Marc Gottlieb Consulting
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Advanced Email Marketing

By now, anyone with a business knows the basics of email marketing: you collect addresses, then send out your message to those addresses. The more email addresses you have on your list, the greater the chance for your message to be converted to whatever you’re promoting. The email should look nice and have an effective message. With everything in its place, you should have an open rate of about 5%, and a clickthrough rate somewhat higher than 1%.

I would prefer a 15% engagement rate, wouldn’t you?
Continue reading “Advanced Email Marketing”


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