“Let’s Hope this Works” Advertising Never Works

Knowing how your advertising is working for your business is just as important as how it looks, where it’s placed, or how much it costs. I’m always slightly puzzled when after I’ve prepared advertising banners for a client and ask them about tracking the banner, the response is something like, “Well, we’re not tracking it, we just want to see if it works.”

Isn’t that the definition of tracking?
Continue reading ““Let’s Hope this Works” Advertising Never Works”

What’s in a Domain Name?

If you’re planning a new online startup business venture, one of the first things you want to do is choose a domain name. It’s often the inspiration of a new domain name that helps fuel the idea development for the rest of the business.

A domain name is unique, meaning no two people can own the same exact same domain name. And every day there are fewer unique domain names available, so the sooner you think of a name and register it, the better. A domain name should be short, easy to spell correctly, and easy to remember, while being descriptive, and should try to have your primary SEO keyword in it if possible. Not as easy as it sounds, is it? Don’t worry, I can help. Continue reading “What’s in a Domain Name?”

Case Study: Jerusalem Ramada Landing Page

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The Jerusalem Ramada Hotel wanted to maximize their occupancy for their Pesach 2014 holiday season. In order to identify qualified leads from potential customers, Marc Gottlieb Creative Solutions created a landing page where online advertising could be directed.

The structure of the landing page consists of marketing text, images of the hotel, and a short, five-field contact form. Visitors who fill out the form received an email with the rates schedule, and the hotel received an email with the information the visitor submitted.

The advertising campaign ran on a single website, www.jewishpress.com, and an email blast was sent to their list of subscribers. The response to the advertising was immediate. The hotel received hundreds of qualified leads, all with names, email addresses, phone numbers, room package preference, and potential length of stay, in other words all the information they needed to make the sale.

The Ramada’s landing page for Pesach helped them capture leads and focus their outbound sales team on customers who have already expressed an interest in their product.

To view the creative assets, visit our online portfolio.
For more information on advertising on JewishPress.com, contact Marc Gottlieb Creative Solutions.