I just sat through almost three hours of a tortuous presentation by a web company who had an outdated PowerPoint presentation, inaccurate information… and the audience soaked it up like they were preaching the Gospel.
Knowing how your advertising is working for your business is just as important as how it looks, where it’s placed, or how much it costs. I’m always slightly puzzled when after I’ve prepared advertising banners for a client and ask them about tracking the banner, the response is something like, “Well, we’re not tracking it, we just want to see if it works.”
Isn’t that the definition of tracking?
Continue reading ““Let’s Hope this Works” Advertising Never Works”
Kinar Hotel in the Galil was hosting a four-day Shabbat complete with speakers on a variety of topics. WebAds, an MGCS partner, engaged us to create a landing page as an online address to direct traffic for the duration of the campaign.
The landing page was designed to promote the weekend as an online brochure and capture qualified leads that came from online advertising campaigns. The leads could then be followed and converted to reservations for the weekend.
Marc created a one-page solution that presented the information about the weekend based on a print brochure that had been designed previously. The page presented the visitor with a short online form that visitors could fill out with their basic contact information. The form then sent an email with the person’s information to several people in the hotel office.
As a result of the online advertising campaign with WebAds directing traffic to the landing page, the Kinar Hotel gathered hundreds of qualified leads for the weekend event. The campaign also raised awareness for the hotel as a place to stay for tourists in the Galil.
You know when you load a page and all of a sudden it starts yelling at you because the video is set to autoplay? I hate that too. And that’s what I tell my clients when they ask. It’s more of a turn-off than a turn-on, and it’s been that way since the first online ad that did it.
The Jerusalem Ramada Hotel wanted to maximize their occupancy for their Pesach 2014 holiday season. In order to identify qualified leads from potential customers, Marc Gottlieb Creative Solutions created a landing page where online advertising could be directed.
The structure of the landing page consists of marketing text, images of the hotel, and a short, five-field contact form. Visitors who fill out the form received an email with the rates schedule, and the hotel received an email with the information the visitor submitted.
The advertising campaign ran on a single website, www.jewishpress.com, and an email blast was sent to their list of subscribers. The response to the advertising was immediate. The hotel received hundreds of qualified leads, all with names, email addresses, phone numbers, room package preference, and potential length of stay, in other words all the information they needed to make the sale.
The Ramada’s landing page for Pesach helped them capture leads and focus their outbound sales team on customers who have already expressed an interest in their product.