Case Study: SchoolTool for Matara

I was approached by a friend and client several months ago who needed a solution for tracking his students. As we discussed the project, I learned that this was not a school in the traditional sense, and the requirements for the tool were going to need didn’t seem to fit a traditional school model.

Luckily, I found SchoolTool.
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Case Study: Kinar Shabbat Landing Page


Kinar Hotel in the Galil was hosting a four-day Shabbat complete with speakers on a variety of topics. WebAds, an MGCS partner, engaged us to create a landing page as an online address to direct traffic for the duration of the campaign.

Screen shot of the landing pageObjective

The landing page was designed to promote the weekend as an online brochure and capture qualified leads that came from online advertising campaigns. The leads could then be followed and converted to reservations for the weekend.


Marc created a one-page solution that presented the information about the weekend based on a print brochure that had been designed previously. The page presented the visitor with a short online form that visitors could fill out with their basic contact information. The form then sent an email with the person’s information to several people in the hotel office.


As a result of the online advertising campaign with WebAds directing traffic to the landing page, the Kinar Hotel gathered hundreds of qualified leads for the weekend event. The campaign also raised awareness for the hotel as a place to stay for tourists in the Galil.

Case Study: Nefesh B’Nefesh Event Calendar

The Problem

nbnNefesh B’Nefesh, the world’s largest and most successful North American aliyah organization, needed a comprehensive solution for an event calendar that could manage their need for scheduling multiple events in four countries as well as online webinars. The events could either have open attendance or be private, one-on-one meetings. The events would be held in venues throughout the world, and that information needed to be stored. Users needed to be grouped so various levels of access could be granted to administrators, content providers, support staff and users. The calendar needed both the classic grid view as well as a list view by month/date. In addition, the calendar needed to synchronize with an internal system that predated the calendar — using XML to send the data to their legacy system.

The Solution

Marc Gottlieb Creative Solutions built a custom calendaring application for Nefesh B’Nefesh, using its own CMS system as a base architecture and enhancing it application. In fact, there were no mature Open Source content management systems when the project was first launched, prompting the need for a custom solution. The site was rolled out in time for the 2008 summer aliyah season. The calendar system feature set included downloadable spreadsheet reports, color-coded event types for easy navigation and visual cues, attendance list reporting, RSS feeds for events, calendars, and event types, AJAX dynamic data transfer (which was still in its infancy, having first been released as a standard in 2006) and utility functions to make the site operate smoothly.

Significant Events in the Project Life Cycle

During its tenure, the Nefesh B’Nefesh umbrella website was transferred to a popular CMS architecture. The specifics of that project required that the calendar code remain “sacrosanct” to avoid any interruption in service to the thousands of already registered users.

Considering the high profile nature of the organization, the calendar system was never defaced or otherwise had its service interrupted by hackers throughout its lifetime.

Recurring maintenance and bug fixing on the site remained low.

During the course of its six and a half years of service to Nefesh B’Nefesh, the online calendar:

  • handled the registration of 28,500 users;
  • scheduled a total of 4,720 events in the US, Canada, UK, Israel, and online;
  • created 19,791 private event appointments;
  • registered 55,300 people for events;
  • retained details of over 800 venues, including interfacing with the Google Maps API;

The Nefesh B’Nefesh Online Calendar system created by Marc Gottlieb Creative Solutions in June 2008 was retired in 2014 after six and a half years of service – having remained relatively unchanged since its inception – in deference to changes in their server architecture and the growing need for a mobile-friendly, updated interface, which were not even conceivable as project objectives when it was first started.

Case Study: Jerusalem Ramada Landing Page


The Jerusalem Ramada Hotel wanted to maximize their occupancy for their Pesach 2014 holiday season. In order to identify qualified leads from potential customers, Marc Gottlieb Creative Solutions created a landing page where online advertising could be directed.

The structure of the landing page consists of marketing text, images of the hotel, and a short, five-field contact form. Visitors who fill out the form received an email with the rates schedule, and the hotel received an email with the information the visitor submitted.

The advertising campaign ran on a single website,, and an email blast was sent to their list of subscribers. The response to the advertising was immediate. The hotel received hundreds of qualified leads, all with names, email addresses, phone numbers, room package preference, and potential length of stay, in other words all the information they needed to make the sale.

The Ramada’s landing page for Pesach helped them capture leads and focus their outbound sales team on customers who have already expressed an interest in their product.

To view the creative assets, visit our online portfolio.
For more information on advertising on, contact Marc Gottlieb Creative Solutions.

Case Study:

The online presence existed for years to serve two purposes: as a repository for archived articles and as an online classifieds section. The number of visitors monthly ranged in the hundreds. It was an expense that was considered “necessary” but wasn’t given much consideration beyond that. They needed a ground-up redevelopment of their site to turn it from a liability into an asset.

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