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Article Archives - Page 4 of 9 - Marc Gottlieb Consulting
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Freepik: 10 Steps To Stop Procrastinating

Amanda Andrade posted an article on procrastination. In it, she writes:

People tend to avoid tasks that are hard or boring, and it is normal. In the days that we live in, we have a lot of distractions, and even tasks that are pleasant to do, are avoided because we have so much to do, and it is exhausting, so that’s why we procrastinate.

Guilty as charged.
Continue reading “Freepik: 10 Steps To Stop Procrastinating”

Upgrading to Responsive Web Design

The speed at which mobile devices are becoming the norm for viewing online content is a little startling. It seems that almost overnight, beautifully designed sites have become clunky and hard to navigate on a mobile phone. Features that were taken for granted, such as hovering your mouse over a navigation bar to open a augment have no equivalent mechanism for touch activated smartphone screens. And the predictions for the coming year are that desktop versions of websites will become even less relevant. So now your developer/spouse/nephew/friend is telling you that you have to upgrade your website to be responsive.

Okay, so what’s that going to cost me?
Continue reading “Upgrading to Responsive Web Design”

Watch “How to Get Unstuck and Start Running Your Business Instead of Working For It” on YouTube


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Seth David, owner of Nerd Enterprises, Inc. and an old friend of mine, is an accountant and Quickbooks guru out in California. He posted this video the other day with a very timely message for me and for anyone who is wondering, “why am I still doing the same old crap?” It’s a tremendous amount of validation for me. Enjoy watching, subscribe to his channel, and tell him Marc sent you.

A/B Split Testing Your Advertising

How do you know if your advertising is effective? It might look good and sound good, but that’s only your graphics designer’s opinion, and he or she doesn’t necessarily speak for your target market. How is your readership going to react? Does your imagery make sense to your customers, or only to you? Is your message connecting with your audience, or does it fail to grab their attention?

The only way to know for certain is by testing your message.
Continue reading “A/B Split Testing Your Advertising”

The D3 – Design Direction Document

It used to be that I would sit with clients and go over different design ideas with them. I would create designs, then tweak them, sometimes even redo them. The design phase of the project took almost 50% of the entire time for the project, and would burn through more than 50% of the enthusiasm for a new project.

I always told the client to tell me what they wanted for the design, and therein lies the problem. I wasn’t the one that needed to know what they wanted their design to look like.

They were.

Continue reading “The D3 – Design Direction Document”

Forbes: Welcome To The API Economy

In a recent article, Forbes.com wrote:

APIs used to be a technical implementation detail reserved for developers and architects. Most executives could hardly spell A-P-I, let alone understand their purpose for programmatic access to software-based products. But that’s quickly changing, as APIs become a primary customer interface for technology-driven products and services and a key channel for driving revenue and brand engagement.

Huh?

Continue reading “Forbes: Welcome To The API Economy”

The Anatomy of an Advertisement

Your advertisement is the first interaction your potential customers may have with your company or organization. In the four to seven second it takes that person to scan your ad, you have to be able to convince them that what you’re offering is so important, they need to stop what they’re doing, click on your advertisement, and buy your product.

So how do you make an advertisement so compelling that someone has little choice but to follow the ad to your web site or landing page?

Continue reading “The Anatomy of an Advertisement”

Lifehacker: Why Business Cards Still Matter

In a recent article on Lifehacker, the following observation was made about business cards:

Business cards still matter because our memory sucks. How many times have you met someone, spent most of the conversation thinking of what to say so you don’t sound stupid, then promptly forget their name when it’s all over?

Yes. All the time. I also have a QR code on the back of my cards so you can immediately put it into your smartphone, as the article suggests.
Continue reading “Lifehacker: Why Business Cards Still Matter”

The Jewish Nonprofit World needs to Join the “Move to Mobile”

I was quoted in the article about the need for a good developer. Like me.

“Most web sites developed in the last few years can be made mobile-friendly relatively easily,” shares Marc Gottlieb, owner of Marc Gottlieb Creative Solutions, “while older systems would require a complete overhaul.” Mobile-friendly web development requires usability testing across more screen sizes and resolutions than desktop development ever did, and your designer and developer needs to understand flexible visual development best practices.

Source


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