Case Study: JewishPress.com

The JewishPress.com online presence existed for years to serve two purposes: as a repository for archived articles and as an online classifieds section. The number of visitors monthly ranged in the hundreds. It was an expense that was considered “necessary” but wasn’t given much consideration beyond that. They needed a ground-up redevelopment of their site to turn it from a liability into an asset.

The website redevelopment enabled us to add current event news stories, video, podcasts, bloggers and more. The new, brighter design enables users to find what they’re looking for quickly. Articles from the previous site were imported, and the  expanded site areas of the Dining Guide, Classified, and Real Estate are now being re-crafted to meet the updated demands of the site and its visitors.

The modular construction of the highly customized code allows us to respond to sudden news events. SEO optimization and the use of microformat tagging place articles in the news flow on Google and other search engines. The advertising system now delivers paid advertisements in a variety of formats, from standard banners to layovers.

Within eighteen months, the traffic on the site exploded. Traffic to the site is consistently looking for daily news and information, positioning the JewishPress.com site among the leaders in delivering news online to millions of viewers interested in following Jewish-related news.