How often do you visit the homepage of your website before you click the admin section? What about entering your store from the front instead of the back where you parked? It’s easy to get caught up in making things look good from our own point of view, but don’t forget it’s your customers who are seeing and judging you and your business. Whether it’s your website, your store or your conference booth, always step into your selling space “as the customer” so you can see what your customers see, and keep tweaking your presentation until it’s perfect.