If you’re like me, writing comes in fits and spurts. Sometimes you sit staring at a blank screen hoping you’ll have any thought whatsoever, other times the ideas for articles just won’t stop coming. Now when you have a few articles ready to be published, do you do them all at once, or should you spread them out over time?
I’ve had success with both strategies. When I’ve published three or more articles on my food blog in a single day, the cumulative traffic is significantly higher, sometimes even double what I get on a day when I don’t publish. When I schedule posts for the week, I see a steady increase in traffic over the course of the week. In both cases, the traffic numbers are about the same. Try balancing the two strategies to maximize your traffic. Find what works for you.
Whether you spread your posts out over time or publish them one after the other, you’ll need a tool to help manage your editorial calendar. Luckily, there’s a simple to use and feature-rich plugin called WordPress Editorial Calendar. It displays your post schedule – past, present and future – in a classic calendar grid. From there, you can drag and drop posts, edit and quick edit existing posts, and add even add new posts directly on the day you want them to appear. This way you can schedule posts on seasonal topics well in advance and when they appear in your schedule, you know it’s time to get started writing.
One thing you should be aware of is that if you schedule two posts to be published at the same exact time, they could conflict with each other in your social media channels, and one might not show up in one or more of your social media channels. That’s of course if you’re pushing your posts out to your social media.
But that’s scheduled for another post.