60-Second Solution: Send Out a Press Release

Sometimes we get so caught up in our social media channels that we forget there are other media channels that are still effective in advertising your company. Trade magazines, newsletters, local newspapers, and associations are always looking for news “filler.”

Your press release should be about something new or current your company is doing, such as sponsoring an event or releasing a new product. Don’t make it a generic statement about your company.

Be sure to craft your press release properly; there is a standardized format to follow, and failing to adhere to it will just get it tossed in the trash. You can follow the tips on this page to find out more.