February 2014 - Marc Gottlieb Consulting

Advanced Email Marketing

Posted on February 28, 2014 by marc

By now, anyone with a business knows the basics of email marketing: you collect addresses, then send out your message to those addresses. The more email addresses you have on your list, the greater the chance for your message to be converted to whatever you’re promoting. The email should look nice and have an effective message. With everything in its place, you should have an open rate of about 5%, and a clickthrough rate somewhat higher than 1%.

I would prefer a 15% engagement rate, wouldn’t you?
Continue reading “Advanced Email Marketing”

A Better Idea for Your Marketing Strategy

Posted on February 24, 2014 by marc

Your business must grow in order to survive. Whether you’re a local retailer or an international charity, finding and retaining new customers is an ongoing business goal. Without it, your customers will simply disappear, whisked away by your competition. So how do you find new customers — and keep your existing ones — to help your business grow? By developing a marketing strategy.
Continue reading “A Better Idea for Your Marketing Strategy”

“Let’s Hope this Works” Advertising Never Works

Posted on February 21, 2014 by marc

Knowing how your advertising is working for your business is just as important as how it looks, where it’s placed, or how much it costs. I’m always slightly puzzled when after I’ve prepared advertising banners for a client and ask them about tracking the banner, the response is something like, “Well, we’re not tracking it, we just want to see if it works.”

Isn’t that the definition of tracking?
Continue reading ““Let’s Hope this Works” Advertising Never Works”

Vacation Apartment Rental Website

Posted on February 20, 2014 by marc

Marc Gottlieb Creative Solutions is looking for an entrepreneur who is interested in being the managing director of an online vacation apartment rental web site. If you have the experience and have wanted an an opportunity to start your own online business, this is the opportunity you were looking for.

Web Site Status

The web site is currently finished with the initial stages of development. It has an appropriate domain name and back office functionality, a logo and a domain name aged more than two years. You don’t have to have any experience with web development, design, SEO, or marketing. You will be instrumental in guiding the launch and development of the site based on your previous experience.

Requirements

Interested parties should be able to demonstrate experience in the vacation apartment rental industry. You must be willing to commit the time to work hands-on to create content and register users for the website. Priority consideration will be given to applicants with WordPress experience. If you would like to discuss financial arrangements or other site details, you will be required to sign a non-disclosure agreement that will be binding until the site officially launches.

If you are interested in getting a jump-start in this business with a technical partner that has the experience to make this web site happen, or would like to know if there are any other business opportunities available, fill out the prospectus request form. Include as much relevant details as possible.

Dating and Matchmaking Web Site

Posted on February 19, 2014 by marc

Marc Gottlieb Creative Solutions is looking for an entrepreneur who is interested in being the managing director of an online Jewish dating web site. If you have the experience and have wanted an an opportunity to start your own online business, this is the opportunity you were looking for.

Web Site Status

The web site is currently in its initial stages of development. It has an appropriate domain name and back office functionality. You don’t have to have any experience with web development, design, SEO, or marketing. You will be instrumental in guiding the launch and development of the site based on your previous experience.

Requirements

Interested parties should be able to demonstrate experience in the matchmaking and online dating industry. You must be willing to commit the time to work hands-on to create content and register users for the website. Priority consideration will be given to applicants with WordPress experience. If you would like to discuss financial arrangements or other site details, you will be required to sign a non-disclosure agreement that will be binding until the site officially launches.

What’s in a Domain Name?

Posted on February 18, 2014 by marc

If you’re planning a new online startup business venture, one of the first things you want to do is choose a domain name. It’s often the inspiration of a new domain name that helps fuel the idea development for the rest of the business.

A domain name is unique, meaning no two people can own the same exact same domain name. And every day there are fewer unique domain names available, so the sooner you think of a name and register it, the better. A domain name should be short, easy to spell correctly, and easy to remember, while being descriptive, and should try to have your primary SEO keyword in it if possible. Not as easy as it sounds, is it? Don’t worry, I can help. Continue reading “What’s in a Domain Name?”

60-Second Solution: Social Comments

Posted on February 17, 2014 by marc

There’s a constant tug of war between you and getting users to register on your site. The trade-off is their contact information for whatever service or premium content you’re providing. And for most sites, the fight is usually over adding comments to a site. Thankfully there are may different vendors that offer systems that replace the default WordPress comments.
Continue reading “60-Second Solution: Social Comments”

What Is an API and Do I Need One?

Posted on February 16, 2014 by marc

In your search for how to improve your site’s performance, you may have come across the acromym API. Your instincts may have told you that this was something pretty geeky, and it probably didn’t concern you. But if you stopped reading the article at that point, you might have missed an important new tool or feature that you could incorporate into your site for your customers. So here’s the non-technical explanation of what an API is, what it isn’t, and how APIs can improve your customer’s experience on your website.

Continue reading “What Is an API and Do I Need One?”

60 Second Solution: Use Auto Tags for Your Posts

Posted on February 16, 2014 by marc

The relevance of keywords in SEO has declined, but don’t count them out just yet. Plenty of search engines, SEO optimizers, and other content aggregation technologies still rely on keywords to help them index the information found on the page.

Continue reading “60 Second Solution: Use Auto Tags for Your Posts”

Entrepreneur: Bring Traffic to Your Site With These 4 Blogging Alternatives

Posted on February 14, 2014 by marc

Sometimes, a picture is worth a thousand words. Or a video. The next time you’re looking to boost your traffic? Think outside the textbox. Continue reading “Entrepreneur: Bring Traffic to Your Site With These 4 Blogging Alternatives”

Deprecated: Function get_magic_quotes_gpc() is deprecated in /srv/marcgottlieb.com/wp-includes/formatting.php on line 4826