Tips on How to Improve Your Website’s Bounce Rate http://tech.co/tips-improve-websites-bounce-rate-2016-02
Posts tagged marketing
I’m not sure how many more times it needs to be said, but it never gets old. Content is king.
Marketing Land: Need New Marketing Tech? Make Sure You Look Under The Hood. http://google.com/newsstand/s/CBIw6IHUzyM
By now, anyone with a business knows the basics of email marketing: you collect addresses, then send out your message to those addresses. The more email addresses you have on your list, the greater the chance for your message to be converted to whatever you’re promoting. The email should look nice and have an effective message. With everything in its place, you should have an open rate of about 5%, and a clickthrough rate somewhat higher than 1%.
I would prefer a 15% engagement rate, wouldn’t you?
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Your business must grow in order to survive. Whether you’re a local retailer or an international charity, finding and retaining new customers is an ongoing business goal. Without it, your customers will simply disappear, whisked away by your competition. So how do you find new customers — and keep your existing ones — to help your business grow? By developing a marketing strategy.
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The Jerusalem Ramada Hotel wanted to maximize their occupancy for their Pesach 2014 holiday season. In order to identify qualified leads from potential customers, Marc Gottlieb Creative Solutions created a landing page where online advertising could be directed.
The structure of the landing page consists of marketing text, images of the hotel, and a short, five-field contact form. Visitors who fill out the form received an email with the rates schedule, and the hotel received an email with the information the visitor submitted.
The advertising campaign ran on a single website, www.jewishpress.com, and an email blast was sent to their list of subscribers. The response to the advertising was immediate. The hotel received hundreds of qualified leads, all with names, email addresses, phone numbers, room package preference, and potential length of stay, in other words all the information they needed to make the sale.
The Ramada’s landing page for Pesach helped them capture leads and focus their outbound sales team on customers who have already expressed an interest in their product.