A/B Split Testing Your Advertising

How do you know if your advertising is effective? It might look good and sound good, but that’s only your graphics designer’s opinion, and he or she doesn’t necessarily speak …

Forbes: Welcome To The API Economy

In a recent article, Forbes.com wrote: APIs used to be a technical implementation detail reserved for developers and architects. Most executives could hardly spell A-P-I, let alone understand their purpose …

The Anatomy of an Advertisement

Your advertisement is the first interaction your potential customers may have with your company or organization. In the four to seven second it takes that person to scan your ad, …