One of the tools most absent from the non-profit landscape is surprisingly a CRM, or in their case, a Donor Relationship Manager. Most smaller non-profits, as one would expect, work with Excel, or a multitude of Excel spreadsheets. Why? Because, silly, it comes for free! And don’t you know that free is better?
Well, as you know, I’ve already discussed how I feel about a spreadsheet versus a CRM. And I’m not quite done on the subject, either. But let’s look at using a CRM through the lens of a non-profit organization.