In Branding, Nothing Is Neutral. Use These 3 Tactics to Shape Your Brand Image. http://www.entrepreneur.com/video/271005
A few weeks ago I wrote an article about video being the next important content type online businesses need to embrace. Well, you can either do it the hard way, which is learn an entirely new discipline, or, you can have me take care of it for you.
Either way, there are some things we need to discuss.
Read More »
How do you manage a seamless, branded customer experience across an ever-increasing number of multiple channels?
Information is the sole reason people visit your site. Making certain your information is accessible, searchable, categorized and available, and that your design doesn’t interfere with that, is a critical element of your user experience.
We need to teach people that information architecture (IA) decisions are just as important as the look and feel of technology stack choices. We need to teach people the importance of semantics and meaning. We need to teach people to look past the way the rest of the web is structured and consider instead how their corner of the web can be structured to support their own unique intentions.
Source: The Pain With No Name http://alistapart.com/article/pain-with-no-name
We all get burnt out from time to time. It’s in our nature as creatives. But it’s something we need to learn how to deal with, not agonize over.
What To Do When You Lose Motivation as a Designer http://speckyboy.com/2016/01/29/lose-motivation-designer/
Getting hacked is a pain. It means there’s a security hole that needs to be plugged, developers have to charge for cleaning your site, Google will ding you and it takes time to undo their penalty, and worst of all, your visitors will lose trust in your site, which you may never retrieve.
Hacked Content On The Rise: Take SEO Precautions To Protect Your Site http://searchengineland.com/hacked-content-rise-take-seo-precautions-protect-site-240855
Tips on How to Improve Your Website’s Bounce Rate http://tech.co/tips-improve-websites-bounce-rate-2016-02
I’m not sure how many more times it needs to be said, but it never gets old. Content is king.
Forbes Now: Four Quick Fixes To Future-Proof Your Brand. http://google.com/newsstand/s/CBIws770lik
Marketing Land: Need New Marketing Tech? Make Sure You Look Under The Hood. http://google.com/newsstand/s/CBIw6IHUzyM