Entrepreneur: Business Still Not on Facebook? Get Up to Speed With These 4 Steps. http://google.com/newsstand/s/CBIwsIeb6wg
Nefesh B’Nefesh, the world’s largest and most successful North American aliyah organization, needed a comprehensive solution for an event calendar that could manage their need for scheduling multiple events in four countries as well as online webinars. The events could either have open attendance or be private, one-on-one meetings. The events would be held in venues throughout the world, and that information needed to be stored. Users needed to be grouped so various levels of access could be granted to administrators, content providers, support staff and users. The calendar needed both the classic grid view as well as a list view by month/date. In addition, the calendar needed to synchronize with an internal system that predated the calendar — using XML to send the data to their legacy system.
Marc Gottlieb Creative Solutions built a custom calendaring application for Nefesh B’Nefesh, using its own CMS system as a base architecture and enhancing it application. In fact, there were no mature Open Source content management systems when the project was first launched, prompting the need for a custom solution. The site was rolled out in time for the 2008 summer aliyah season. The calendar system feature set included downloadable spreadsheet reports, color-coded event types for easy navigation and visual cues, attendance list reporting, RSS feeds for events, calendars, and event types, AJAX dynamic data transfer (which was still in its infancy, having first been released as a standard in 2006) and utility functions to make the site operate smoothly.
Significant Events in the Project Life Cycle
During its tenure, the Nefesh B’Nefesh umbrella website was transferred to a popular CMS architecture. The specifics of that project required that the calendar code remain “sacrosanct” to avoid any interruption in service to the thousands of already registered users.
Considering the high profile nature of the organization, the calendar system was never defaced or otherwise had its service interrupted by hackers throughout its lifetime.
Recurring maintenance and bug fixing on the site remained low.
During the course of its six and a half years of service to Nefesh B’Nefesh, the online calendar:
- handled the registration of 28,500 users;
- scheduled a total of 4,720 events in the US, Canada, UK, Israel, and online;
- created 19,791 private event appointments;
- registered 55,300 people for events;
- retained details of over 800 venues, including interfacing with the Google Maps API;
The Nefesh B’Nefesh Online Calendar system created by Marc Gottlieb Creative Solutions in June 2008 was retired in 2014 after six and a half years of service – having remained relatively unchanged since its inception – in deference to changes in their server architecture and the growing need for a mobile-friendly, updated interface, which were not even conceivable as project objectives when it was first started.
The Jerusalem Ramada Hotel wanted to maximize their occupancy for their Pesach 2014 holiday season. In order to identify qualified leads from potential customers, Marc Gottlieb Creative Solutions created a landing page where online advertising could be directed.
The structure of the landing page consists of marketing text, images of the hotel, and a short, five-field contact form. Visitors who fill out the form received an email with the rates schedule, and the hotel received an email with the information the visitor submitted.
The advertising campaign ran on a single website, www.jewishpress.com, and an email blast was sent to their list of subscribers. The response to the advertising was immediate. The hotel received hundreds of qualified leads, all with names, email addresses, phone numbers, room package preference, and potential length of stay, in other words all the information they needed to make the sale.
The Ramada’s landing page for Pesach helped them capture leads and focus their outbound sales team on customers who have already expressed an interest in their product.
Do you want to make money through the Internet but you don’t have enough experience or capital to start your own online business? You don’t have to worry, for a lot of online marketing options exist for you to start with. One of these options, and shall I say the best, is affiliate marketing.
Affiliate marketing provides first time online marketers like you the chance to market something online even without having your own product to sell. All you have to do is to sign up with an affiliate marketing program, which is usually owned by an online merchant or retailer, and start picking the products you want to promote. As an affiliate, you are paid by the merchant for your services on a commission basis, that is whenever you have directed a visitor to the merchant’s site and the visitor actually buys something.
Becoming an affiliate in an affiliate marketing program is often quick and easy, and for most affiliate programs, signing up is also free. But despite these and all the benefits being promised by affiliate programs, many people are still hesitant to get into affiliate marketing. One of the reasons why a lot of people remain hesitant is the lack of a website to start marketing his affiliate products with. This now leads us to the question of whether a website is required or necessary in affiliate marketing or not.
Many people say that one can do affiliate marketing even without a website to start with. Actually, one can really start promoting and marketing his affiliate products even without a website; and there exist a lot of ways on how this can be done. In fact, many affiliate marketing strategies that leads to success can exist without actually needing a website. Among these strategies are email marketing, offline promotions, writing e-books, writing ezines and engaging in online discussions like forums, chats, message boards and others.
Email marketing, or maintaining email lists, is actually the most popular affiliate marketing strategy that doesn’t require the affiliate to maintain a website. In this affiliate marketing strategy, what you basically do is maintain a list of the email ads of your prospective customers and provide them with articles that are relevant with the affiliate products and programs you are promoting. Articles that you provide your contacts with need not always be promotional, for many individuals find such types of email annoying. Rather, it would be better if you provide them with something informative and just add small text ads that link to your merchant’s site.
Online discussions (Forums, Chats, Message Boards, etc.)
With or without a website, you just can’t ignore online discussions because they are great venues for marketing your affiliate products. In chats, forums, message boards and discussion boards with topics related to your products, you can easily find people who may be interested with the products you are promoting.
With all these strategies, it may appear that one really doesn’t need to have a website to start marketing his affiliate products and promoting his affiliate programs. Well, starting in an affiliate program without a website may be easy, but getting successful in affiliate marketing without a website is another thing. While one can actually gain enormous success in affiliate marketing even without a website, it is a rare instance that “newbies” like you can reach the same levels of success.
Having a website is not really a pre-requisite in entering into an affiliate program, unless otherwise the program owner would require you to have one. But while this is so, I would still recommend that you have for yourself a website, if not now, then maybe at a later time. Having a website creates a lot of advantages in affiliate marketing. For one, it provides you a place where you can creatively promote not only one of your affiliate products but all of your affiliate products. With a website, you can also advertise your affiliate products to a wider market.
Again, having a website is not a requirement in affiliate marketing. But with the advantages that a website can provide, I’d rather have one for myself and make affiliate marketing a lot easier for me.
SQL is a language used to communicate with databases. The WordPress blog system uses MySQL as its default database.
When doing database queries, SQL wildcards are the ‘%’ (per cent) character. However, Wordpress escapes ‘%’ and ‘_’ characters for security purposes, to prevent SQL injection attacks.
If you are modifying a WordPress database query string, either manually or through one of the query classes, you’ll want to wrap your search term with a regular regexp wildcard instead, like this:
WordPress returns the results with the wildcard search parameters.
Did you know that all people are natural-born sellers? It’s just that not everyone realizes it. The first thing that comes to our mind is the fear of doing a home business. This is because you are in doubt whether you could sell your product or service. Most often, fears of selling come in several forms. Either we worry about not being liked, or being perceived as pushy, we worry that our product or service might not perform as we say or we struggle with the idea of rejection. Knowing the source of your fear (sometimes it can be a combination) is an important part of overcoming your fear of selling.
In July, 2011, I was sitting around talking to a couple of bloggers at a tweetup, when it was proposed to me that a tool was needed to consolidate what’s going on in the Jewish blogosphere. Having been given a general idea of what was needed, I knocked together what was described to me.
Read More »
- Total number of visitors
- Total number of pages seen
- Traffic by day of month
- Traffic by day of the week Read More »
How often do you visit the homepage of your website before you click the admin section? What about entering your store from the front instead of the back where you parked? It’s easy to get caught up in making things look good from our own point of view, but don’t forget it’s your customers who are seeing and judging you and your business. Whether it’s your website, your store or your conference booth, always step into your selling space “as the customer” so you can see what your customers see, and keep tweaking your presentation until it’s perfect.