Did you know that all people are natural-born sellers? It’s just that not everyone realizes it. The first thing that comes to our mind is the fear of doing a home business. This is because you are in doubt whether you could sell your product or service. Most often, fears of selling come in several forms. Either we worry about not being liked, or being perceived as pushy, we worry that our product or service might not perform as we say or we struggle with the idea of rejection. Knowing the source of your fear (sometimes it can be a combination) is an important part of overcoming your fear of selling.
In July, 2011, I was sitting around talking to a couple of bloggers at a tweetup, when it was proposed to me that a tool was needed to consolidate what’s going on in the Jewish blogosphere. Having been given a general idea of what was needed, I knocked together what was described to me.
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- Total number of visitors
- Total number of pages seen
- Traffic by day of month
- Traffic by day of the week Read More »
How often do you visit the homepage of your website before you click the admin section? What about entering your store from the front instead of the back where you parked? It’s easy to get caught up in making things look good from our own point of view, but don’t forget it’s your customers who are seeing and judging you and your business. Whether it’s your website, your store or your conference booth, always step into your selling space “as the customer” so you can see what your customers see, and keep tweaking your presentation until it’s perfect.
People will be more inclined to add their email address to your newsletter list if you make it quick and easy for them to sign up. A simple one field form on your site’s home page can help grow your newsletter list, increasing your readership.
If your site design doesn’t allow for adding the form easily, get creative! My site has a slider at the top, but you can just as easily make it a popup. Take advantage of every opportunity to increase your email list.
Designers are always on the lookout for a variety of images they can use in designs for their clients. One thing most designers have in common is Adobe Photoshop. Photoshop gives designers the ability to add vector shapes to their artwork. Photoshop custom shapes are found in the Shape Tool on the Tools panel in Photoshop. The default shapes are kind of boring, but you can add custom shapes to your library by searching and downloading Photoshop .csh files.
Since the shapes are vectors, you can scale them to and size you need. Select the little blob, and at the top you’ll see a menu option to choose your shape. To add shapes to your tool, click on the options arrow and select Load Shapes… then locate the shape library you downloaded and the new shapes will be added to your collection. I’ve found arrows, animals, borders, household items and more.
You don’t have to spend time drawing, tracing and scanning in the shapes you need. Find what you’re looking for in a custom shape library.
Having a telephone number on your site is great. Clicking on it to make a phone call? Outstanding! Remember, as more people use smart phones, your have to expect that users might be viewing your site on one. And if they can reach you by clicking on your phone number, you’ve just made it easier for them to become a customer.
There are three mobile technologies that you can easily click to call. I’ve given code examples below:
It’s recommended that you use the international format for your number. You can test this by clicking here. I might even pick up.
<a href="skype:jmaimarc?call">Skype Me!</a>
If you want to test a Skype call, click here. Echo123 is Skype’s testing account. The Skype icon in my navigation bar above initiates a chat, not a call.
<a href="gtalk:email@example.com">Call me on Google Talk!</a>
If you want to test a GTalk call to me, click here. The GTalk icon in my navigation bar above also initiates a chat, not a call.
One of the better technologies to come out over the last few years is the ability to use fonts in your Web pages without turning them into graphics first. The CSS3 @font-face specification allows designers to use virtually any TrueType or OpenType font available.
Google Webfonts is one of many growing, free resources for you to get started with giving your site a fresh, new look with Web fonts. It’s easy to try out dozens of new fonts until you find the right one for your site. You may need to tweak your sizes to make sure the text on your site stays legible.
Arial, Verdana, and Times New Roman can finally get some rest; they’ve done their fair share for all these years.
If you would like help with giving your site a new typeface, contact me.
My apologies to the all the accountants and bookkeepers, but for the rest of us normal people, keeping track of your budget and expenses sits solidly at the top of the TO AVOID list. With thousands of things to do at any given moment, small businesses rarely have time to devote to sorting out the numbers, and might not have the resources to pay someone else to do it regularly. Some of it makes sense, and some of it is just plain backwards. So most of us forget about it, or leave it all in a pile for the accountant to sort out.
But there’s a flip side to not keeping track of your budget, and it’s not a good one.